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From our home, Indonesia, we took our journey to discover hidden beauties
of traditional handcrafted collections by many talented local artisans.

BrunnaCo is a Californian environmentally & socially sustainable fashion brand founded by Helga Ida Ayu, an Indonesian immigrant who resides in California. Each of our collections is handcrafted by select artisans, mostly women, from the comfort of their home in Indonesia, especially Bali, Helga’s home island. We commit to making it possible for our female artisans to work from home to pursue their dream whilst playing an important role as a mother and housewife. In Indonesia, many women have to sacrifice their job and career after they got married to dedicate their lives to their families. We hope that we can empower our female artisans and help them to feel accomplished.


Our objective has always been to create meaningful pieces using locally harvested plant-based materials, vegan, recycled, organic, and other eco-friendly materials that leave a positive impact on our environment, as well as to share the stories of our female artisans and to support our local artisan community especially in this challenging pandemic situation.


Artisan family in Bona Village, Bali

Lontar palm straws

village of Tianyar, North Bali


.Through our work, we wish to share the beauty of our land,
culture and tell amazing stories of Indonesia to the whole world.
We hope you can feel all the warmth of Bali, the exotic vibes or Borneo,
and the happiness spirit of Java through our collections.
Ida Ayu Helga
a Balinese in California